Promotion is unarguably one of the most important factors that exposes a person and his talent to the outside world.

It is worthy to note that, before Cameroonians started using smart phones and acquiring music digitally, entertainment was strictly offline and every aspect and sweat of it was productive. However, the advent of smart phones in Cameroon and the massive rise in the number of internet users has buried offline promotion underneath the earth surface. Notwithstanding, many of us think offline promotion still remains a powerful method of promotion because it creates many physical bonds between the artiste and the fans. Thus we needed to have a rethink to convince many who have abandoned this system to reconsider. Below are some main methods on how to tackle offline promotions.

Personal Selling

As an artiste, it is always advisable to create eye to eye contact sales with your clients and yet to be fans. This method influences them more to get to know you and your music. Artistes can also create ”meet and greet” occasions after their shows where they get to exchange views and share moments with their fans. This method of promo is gradually dying as many younger talents are turning solely to social media for promo, yet believing in Facebook boosting, shares and hash tags.

Guerilla Marketing

According to Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.
This in other words relating to artistes means giving your very best shot when granted an opportunity to showcase your services in stage or in a competition. Making the greatest impact on a show and dishing out a spectacular performance fans wouldn’t forget in a hurry.

Many up and coming artistes wasted such chances given to then to grasp the attention of the public. However, as on of the key strategies in offline promotion, these artistes need to reconsider.

Drop your thoughts below. Do you have any other offline strategies that have been used and abandoned? Let us discuss.

Victor Kange