Actress Stephanie Tum Unveils 10 Ideas to Rescue CAMIFF

Cameroonian actress Stephanie Tum has responded to a recent public post by Agbor Gilbert Ebot, in which the founder of the Cameroon International Film Festival (CAMIFF) highlighted the financial strain, personal sacrifices, and operational challenges threatening the future of the festival.

In a measured but candid reaction, Tum acknowledged Ebot’s contributions in building CAMIFF and advancing conversations around film distribution and monetization in Cameroon. However, she stressed that passion alone is no longer enough to sustain a festival of its scale, calling for structural reforms, transparency, and shared leadership.

Drawing from her experience as a long-time participant having attended and supported CAMIFF consistently for seven years, from its 2nd to 8th editions—Tum positioned her remarks as both informed and necessary. She noted that despite her loyalty, she and her team operated independently without logistical support, and that several concerns raised over the years by stakeholders were not implemented.

Tum then outlined 10 key proposals she believes are critical to reviving and sustaining the festival:

  1. Shift to institutional leadership: Move away from a personality-driven model by establishing a functional governing board and delegating responsibilities effectively.
  2. Ensure transparency: Introduce clear submission criteria, credible juries, and open communication around film selection and awards.
  3. Prioritize filmmakers: Refocus the festival on film screenings, structured Q&As, and meaningful engagement rather than rushed programming.
  4. Develop an industry/market segment: Create platforms for pitching, networking, and connecting filmmakers with investors and distributors.
  5. Offer value to sponsors: Design structured partnership packages with measurable returns and post-event reporting.
  6. Strengthen year-round visibility: Maintain active digital engagement and produce consistent industry-related content.
  7. Engage critics and media: Invite reviewers and journalists to boost cultural credibility and amplify conversations around selected films.
  8. Rebalance programming: Reduce emphasis on red carpet events in favor of creative and commercial film activities.
  9. Rebuild industry relationships: Foster dialogue with stakeholders and implement feedback to restore trust.
  10. Consider structural reset or rebrand: Introduce new systems and expanded leadership to reposition CAMIFF as a broader industry platform.

Beyond these reforms, Tum also highlighted the need for diversified revenue streams, including merchandise, accreditation passes, digital content monetization, and strategic partnerships within tourism and hospitality.

She concluded by emphasizing that her intervention was not an attack but a call for accountability and renewal, noting that CAMIFF still holds significant potential if it embraces change and adopts sustainable practices.