Ballantines Whisky Unveils Newest Cameroon Brand Ambassadors.

Cameroonian singers Ko-c, MIMIE and DJ Labastille Premier are the new brand ambassadors for blended Scotch Whisky Ballantines. The new faces were unveiled in a press conference that took place at the Douala Grand Mall at Studio Djossa on February 9, 2023.

With a goal to Stay True and represent the brand however they can, the new faces of Ballantines are more than ready to carry the brand and add more value to it.

DJ Labastille in an interview said that “It may be official to be a brand ambassador today but the work with Ballantines is one which has been ongoing for years. A lot of hard work and dedication has been put in over the years to see me where I am today. We are going to go a long way with the brand. As for my fellow DJs, this should be an eye opener for you all to work hard and be great.

DJ Labastille Premier

MIMIE signing a deal with Ballantines will go down in history to be the first international brand ambassador deal she ever bagged. In an interview, she revealed that the deal will not only bring attention to her but also to others around her. International eyes will be set on her and shall as well cut across other great talents Cameroon has.


Ko-c commented that Ballantine’s is committed in supporting creativity. It is a great pleasure to partner with the Scotch whisky brand to deliver incredible events and content. He added that the relationship is one which will benefit both parties and add more value to the brands. Staying True to oneself is the fighting spirit when carrying the brand along with you.


All three ambassadors are set for their very first outing and public experience at the Ballantines Battle Rave Night on February 11, 2023 at Akwa, Ancien Cami Toyota, Douala that will see the crowning of one DJ amongst 5 talented acts. Performances from all newest ambassadors is guaranteed.