Although the wish for every hip hop fan around their sphere to see them battle was shattered a few hours later when Boy TAG responded on Young Holiday’s request by rejecting his battle proposal, many fans seem to have misinterpreted the Vanilla Tunes rapper’s message to carry on with the battle.

thus taking to his social media to express the reason why he called out Boy TAG. Read what he wrote below!

What are your thoughts about the rap battle “thingy” do you think these rappers can engage in a rap battle and call it healthy competition ?

Drop Your Thoughts Below!

Victor Kange

(BloGod)

This forces me to ask the following questions because it taking forever for us to witness another rap song become a hit in Cameroon. Why are these rappers switching from rap to Afro Beats and Afro Pop ? Do their actions come as a result that rap music doesn’t pay in Cameroon ? I mean take a good look at Ko-C’s journey from « Ici Au Kamer » with his former group PIM Boys when they jointly released their first single produced by Sango Edi, he was barely known, and the music could hardly speak for itself back then. Although he struggled to drop a few freestyle which contained some really amazing rap lines, things changed when he dropped « Caro, Bollo C’est Bollo and his latest single Sango. »

These previous releases by Cameroon’s fastest rapper is what skyrocketed his musical career to the level where he is at the moment . With such successes and exposure recorded gained and acquired by Stanley Enow in My Way, Caramel, Adore You, Good Day and Ko-C’s Sango , Tenor’s LVMH, do you think these once hardcore rappers will one day decide to switch back to what we knew them to be ?

If these once hardcore hip hop and rap hit makers can today switch to Afro Beats, then it’s obvious rap music doesn’t pay in Cameroon. If you ask me, I will also declare that if Jovi didn’t double as a producer, he would have also joined the list of today’s choristers. Notwithstanding, we see the likes of Younger rappers coming up like 8 year old KOWAN, Young Holiday and Bamenda based rapper Mr Impeccable who aren’t distracted by the decisions taken by their role models.

All in all, rap music in Cameroon today is moving in a wheelchair. Almost all it’s best rappers have turned singers and their music careers have been set to commercialize mode! Some are influenced by their labels, some just feel defeated while others after tasting the results of Afro Beats have promised never to look back ago. Which hit rap songs like Sokoto, Bella, Kumba Market, Belinda would have burst out to grab awards today if Magasco continued his career as a rapper ?

Victor Kange

(BloGod)

Digital Music Markets in Cameroon have succeeded in carving out a niche for themselves in the past few years, the likes of Muzikol and Muzee are great examples of online music markets that have been able to record a great number of EP and album sales of many Cameroonian artistes today. These platforms have not just added value in the commercialization of music in Cameroon but they have managed to encourage Cameroonians to develop the habit of purchasing songs and projects of their favorite artiste at the expense of a single click.

Before the advent of Muzee, Muzikol, ATALAKU and WeYamo by 237Showbiz set to go operational soon, Cameroonian artistes who released projects always turned to international online music stores inorder to sell their music. (This previous sentence reminds me of slave trade taught to us by our history teachers in secondary schools). These artistes turn to international platforms such as Deezer, Tidal, iTunes, Spotify, Amazon and PlayStore to market their music, ignoring home base online stores which are mostly used by the home based fans who are more versed with payment methods like Orange Money and Mobile Money Which is has lesser charges and easier to operate than the credit cards.

The likes of Young Holiday, the fast rising Cameroonian rapper who’s just released “Emmanuel” album recorded a 1000+ sales in the first week of its release on Muzee. Also, Cameroonian rapper Jovi is said to have recorded over 50.000 sales for his latest album entitled “God Don Kam” in the New Bell Music online store developed to go operational with the local Mobile Money and Orange Money payment methods.

Now the $60.000 question is, are the colleagues of these two artistes underestimating the power of the home base markets and laying more emphasis on International platforms whereas the greater fans base of their art are the home base fans who do not posses credit card but have millions in Mobile Money accounts?

Do you think Jovi would have recorded over 50.000 album sales if he didn’t apply the Mobile Money and Orange Money payment methods this time around ?

All in all, the likes of Kowan, Stanley Enow, Wax Dey, Magasco who are lined up in the “2019 Album FC” team need to take into consideration the home base market when releasing their albums. We trust Cameroonians when it comes to supporting anything good! Let Cameroonian entertainers enjoy the fruit of their labour!

Victor Kange

(BloGod)